HomeOfficers & Staff

Executive Officers

Dean Wilson
President
Therapeutic Alternatives, Inc.

Dean Wilson, current President, has been a long-time member of the organization from Randleman, NC. He is a 3rd generation assisted living facility owner and operator.

Dean became president of the association in 2015 and has worked with the leadership team to advocate for the assisted living association while helping the organization expand its membership and education opportunities throughout the state.

Beverly Dix McHugh
Vice -President
Springview Facilities

Beverly Dix McHugh, current Vice President from Burlington, NC, has been a long-standing member of the association She has served on the Auxiliary board, Hospitality committee and other sub committees as well as serving as a past AIT preceptor. She is currently chair for the Education Committee and the ACHC Accreditation subcommittee.

Beverly has supported senior adults in Alamance County as an adult care home administrator since the licensing of her first facility in 1991. Springview Assisted Living is now a community of seven facilities, two of which specialize in memory care.

Friends and Residents in Long Term Care presented Springview Assisted Living with the Best Practice Award for 2021. Beverly’s passion is to deliver leadership, not only to her organization, but to the whole senior living community, working to provide care that goes beyond standards and best practices.

She continues to be an advocate for education for residents, staff, families and anyone supporting North Carolina’s senior population.

She enjoys spending time with family, cooking, traveling and anything NC State!

Susan Morris
Secretary
Bethamy Enterprises

Susan Morris, current NCSLA Secretary, has been a long-time member of the organization since 1977 in District 2 from Spencer-Mocksville, NC. Susan has served as a key leader in many admirable positions on the NCSLA Executive Board and several committees (Board of Continuing Education, Convention, Hospitality, Planning & Steering, Joint State Training), Domiciliary Care Administrator Preceptor since 1987 and District 2 Vice President from 1985-1997. She also has held a seat on the Board of Directors for the National Assisted Living Risk Retention Group since 2010.

Morris established Morris Investment Properties while serving as a licensed administrator since 1974 and is the owner of Bethamy Enterprises (Bethamy Retirement Center, Bethamy Retreat and Magnolia Place). She has experience in pharmacology & gero-psychiatry, as an Activity Director, Serve Safe, Reiki Master II, Natural Health Professional and a certified EMT. Susan received her formal education from Biscayne Southern College, Rowan Technical College and NC State.

Additionally, Morris upon her many successful openings of assisted living facilities admirably established SidMor Fabrication Company, purchased Chicken & Oyster Shack Restaurant and founded NC Museum of Toys, Dolls & Miniatures. Susan is the recipient of many distinguished awards such as multiple Membership Awards, District 2 Advertising Award, Peer Review Award, Associate Membership Award and President’s Appreciation Award. During her free time, Susan is an avid golfer and is an activity member of many service clubs and church member in her community.

Carlos Garcia
Treasurer
Brookstone Retirement
Center, LLC

Carlos Garcia, current NCSLA Treasurer, has been a long-time member of the organization from Summerfield, NC.

He has overseen the annual Convention and Trade Show for the association for years. Garcia's experience and passion for the industry brings incredible enthusiasm and energy to everything around him. His leadership qualities have been respected and appreciated throughout his long service to the association.

John Leandro
Past President
Hermitage Retirement Center
of Rockingham

John Leandro, current NCSLA Past President, has been a long-time member of the organization since 1977 in District 5 from Raeford, NC. John has served as a key leader in many admirable past positions as former President, Vice President, Vice President of District 5, first Chairman of the Peer Review Committee and Chairman of the Continuing Education Committee. He also dedicates his time, talents and leadership to several diverse community, church and charity organizations in his area.

Leandro served in the US Army and was honorably discharged at the rank of Captain. While serving his country in Vietnam, John received several awards and decorations: two Distinguished Flying Crosses, two Bronze Star Medals, forty-six Air Combat Medals, the Vietnamese Cross of Gallantry with Gold Palm, and the Army Commendation Medal.

Currently, Leandro operates Hermitage Retirement Center of Rockingham and serves on the Board of Directors at Integrity Senior Living Properties.

NCSLA Staff

Jeff Horton
Executive Director

Jeff Horton retired from NC state government in July 2017 after nearly 30 years of state service. He became the Executive Director of the Association in August of 2017. He is a graduate of East Carolina University where he earned both Bachelor and Master of Science degrees and has worked over 33 years in the health care arena including work in the private and public sector as a direct care provider in both inpatient and outpatient settings. During his time in state government, he worked as a health care regulator and with the North Carolina Medicaid program. From his many years of experience working in the health and human services field, Jeff has a broad perspective and working knowledge of regulatory, Medicaid policy and reimbursement, aging and other issues affecting the assisted living industry.

Contact Jeff Horton

Stacy Massey
Director of Education

Stacy Massey joined NCSLA in December 2023 as Director of Education and is responsible for the coordination of all continuing education programs and training. Stacy has more than 25 years of experience working in leadership roles in the assisted living and long-term care industry. She has a BA in Human Services, is a licensed nursing home administrator and certified adult care administrator. She has owned and operated family care homes and operates Smassey Consulting, a consulting agency for Adult Care Homes and Family Care Homes.

She started in the Adult Care Home industry in 2002 as an Executive Director, opening an 80 bed Adult Care Home, later to assist the company with branding a chain of 16 communities throughout North Carolina, serving as the Vice President of Residential Communities. Her growth with this company gave her a well-rounded, big picture view of the industry and prepared her for daily operations, a wealth of regulatory experience and training, and a passion for caring for the elderly.

In 2018 she began her career as a Consulting Director of Operations for Sandy Ridge Assisted Living and Memory Care, as well as a consultant for Long Term Care attorneys and Long-Term Care agencies. She develops Adult Care Home Policies and Procedures, assist with Change of Ownerships, Statement of Deficiency Reports and has served as an Expert Witness for adult care home legal cases. Stacy has actively served the North Carolina Senior Living Association in a variety of roles. She has served and continues to serve as a board member, a member of the education committee, Administrator in Training Instructor, Representative on the NC Rules Review Committee, and NC Adult Care Home Accreditation Pilot program.

Stacy has a passion for assisting other providers in maintaining compliance and providing quality of care.

Contact Stacy Massey

Cheryl Wilson
Executive Administrative
Assistant & Office Manager

Cheryl Wilson has been with the association for 20 years! She knows the office from top to bottom and has seen many changes over the years.

Contact Cheryl Wilson